The complete lead platform for roofers

Capture, grade, and track every roofing lead, from start to end.

From the first ring to the final invoice, CenterCrest answers every call, grades every lead, alerts your team the moment one's hot, organizes your whole pipeline, and syncs it all to your CRM — the entire front of your sales process, running itself.

Book a demo See the lead dashboard
Answers 24/7 Built only for roofers Syncs to your CRM
Residential home with a clean roof
A+
New lead capturedGraded & synced to your CRM ✓
Works with the tools you already run on
JobNimbus AccuLynx Roofr HubSpot Salesforce ServiceTitan
More than an AI receptionist

An entire lead engine — not just an answering service.

Most "AI receptionists" stop at picking up the phone. CenterCrest runs the whole front of your sales process: it qualifies, grades, alerts, organizes, and follows up — so a captured call actually becomes a booked roof.

AI Receptionist

Answers every call, text, and website chat day or night — fluent in both English and Spanish — in a voice that speaks roofing, never letting a lead hit voicemail.

Lead & Insurance Grading

Captures insurer, inspection status, urgency and cash-vs-claim, then scores each lead A–F in real time.

Instant Hot-Lead Alerts

The second a lead grades hot, the right manager gets a Slack post and an SMS for a warm callback.

Lead Dashboard

Every lead organized across your full pipeline — tagged by grade, insurance vs. retail, repair vs. replacement.

Two-Way CRM Sync

Every lead lands in the CRM you already run on, with full call details attached. No one types a thing.

Win-Back & Referral Emails

Automated win-back emails revive cold and dead leads, while referral emails turn happy past customers into your next job.

The Lead Dashboard

See every lead, organized the way roofers actually work.

CenterCrest reads every lead from your CRM and lays your whole business out on one board — so you always know what's hot, what's stalling, and where the revenue is.

Full pipeline: New → Qualified → Scheduled → Inspected → Won
Every lead tagged: insurance vs. retail, repair vs. replacement
Cold-lead tracking so a stalling job never quietly dies
Sales, Ops, and ROI views of the exact same data
app.centercrest.co/leads · ROI view
Qualified 3
A+Maria T.
Katy · Insurance
Replacement$22k est.
AJanet P.
Plano · Insurance
Approved
Scheduled 2
AWill B.
Frisco
Insp. Fri 2pm
BLena K.
Cypress · Retail
Repair
Won 2
A+Omar D.
Spring
$18,400
ARosa V.
Sugar Land
$14,900
Never miss a hot one

The moment a lead grades hot, the right person knows.

Every new lead is posted to your sales channel with its grade. When one is urgent, the manager you designate gets an instant text — so an A+ insurance job gets a callback in minutes, not tomorrow.

# sales-leads
CC
CenterCrest APP 9:42 PM
New lead captured and synced to JobNimbus ✅
A+Maria T.· Katy, TX
Type: Insurance · Replacement (hail) Status: Adjuster approved · ready to schedule Source: Inbound call · answered by Cora
Open in JobNimbus
🔥 3👀 2✅ 1
CC
CenterCrest Alerts text message · now
Today 9:42 PM
🚨 URGENT — A+ LEAD
Maria T. just called. Insurance approved, hail replacement, ready to schedule. Call her now: (281) 555‑0148
Delivered
On it — calling now 📞
Text Message…
CC
Lone Star Roofingpowered by CenterCrest
Today 2:14 PM
Your inspection has been completed. How'd we do?
🎉 Congrats, your permit was just approved! We'll call you soon with the next steps!
That's great news — thank you!
Read
Text Message…
Customer messaging

Keep every homeowner in the loop — automatically.

CenterCrest doesn't stop at your team. It texts your customers a friendly update at every milestone, and quietly works your back catalog in the background.

Milestone update texts — "Congrats! Your permit was approved!" the moment the account changes.
Win-back emails — automatically revive cold and dead leads that went quiet.
Referral emails — turn happy past customers into your next job.
Meet Cora

The voice at the front of it all.

Cora
AI Receptionist · Active voice
Warm and reassuring — the voice homeowners trust on the very first ring.
VoiceAI receptionist
Website chatSite chat bot
Customer textsTwo-way SMS
All three, one brain — Crest Insight
Fluent in English & Spanish

One brain across every channel — tuned to your shop.

Whether a homeowner calls, opens the website chat bot, or gets a text update, it's the same agent — Cora or Corey — running on one shared Crest Insight brain. And that brain is yours to shape: customize their scripts, pricing, qualifying questions, and how they grade leads to match exactly how your company runs. Prefer a different sound? Switch to Corey in one click.

Crest Insight

The roofing brain behind every call.

Crest Insight is the intelligence layer your agents share. It asks the right roofing and insurance questions, scores every lead A–F in real time, fires the alerts, and decides what happens next — one brain, learning your business.

Call comes in
Qualified & graded A–F
Slack post + SMS alert fired
Synced & organized in your CRM
Residential home exterior
The hidden leak

Every missed call is a roof you didn't sell.

Storm season floods the phones. Crews are on rooftops, the office is buried in paperwork, and calls roll to voicemail after 5 PM — while the homeowner with an approved claim simply dials the next contractor.

Up to a third of inbound calls hit voicemail in busy windows
Speed-to-lead decides who wins the insurance job
Manual CRM entry and filing eat hours you should be selling
Getting started

How it works — live in days.

No drawn-out setup. We learn your business, tune your AI agents around it, and get you live fast.

1

Book a demo

Pick a time and see CenterCrest live, with a custom quote for your shop.

2

Assess your pains

We dig into where leads slip — missed calls, slow follow-up, a messy pipeline.

3

We customize your AI brains

We tune Cora and Corey around your company with roofing-specific intelligence — your scripts, pricing, and qualifying.

4

Install call

A quick setup call to connect your number and CRM and walk through it all together.

5

Go live!

Cora goes live and starts capturing, grading, and organizing every lead.

On every call

From ring to revenue, fully automated.

1

The phone rings

Cora picks up instantly — after hours, weekends, or when the office is slammed.

2

The lead gets graded

Crest Insight asks the right roofing & insurance questions and scores the lead in real time.

3

Your team gets alerted

Hot leads fire a Slack post and an SMS for a warm callback; everything else queues automatically.

4

It all organizes itself

The lead syncs to your CRM and lands on your dashboard, follow-ups go out, emails get drafted.

24/7
Calls answered, never to voicemail
<60s
From inbound call to hot-lead alert
100%
Leads auto-logged & organized
0
Manual data entry for your team
Why roofers choose CenterCrest

Made for your trade, not adapted to it.

100%
"We stopped bleeding after-hours storm calls overnight. The hot-lead texts alone paid for it in the first week."
RG
Operations ManagerResidential roofing contractor
2×
"It actually understands insurance jobs. The leads come in already graded, so my reps aren't wasting time."
DM
OwnerStorm restoration company
0
"Everything lands in our CRM and on the board with notes attached. No more sticky notes, no lost callbacks."
SP
Sales LeadCommercial & residential roofing

Illustrative results shown — replace with your own customer quotes and metrics before launch.

See how many jobs you're leaving on the table.

Pick a time and we'll walk you through exactly how CenterCrest captures, grades, and organizes the leads your business is losing today — about 30 minutes, no pressure.

Book a demo
On the roadmap

Coming soon to CenterCrest.

Roofers are tired of paying for 5+ softwares. We are the end to that.

We're building beyond the front office — toward the all-in-one system roofers run their entire job on, from first call to final invoice.

Coming soon

Chris — AI Call Coach

Grades every human inbound and outbound call and hands your reps coaching insights — turning your whole team into your best closer.

Coming soon

CrestCapture — Job Photos & Docs

Capture job-site photos and documentation in the field, organized automatically and wired into every lead and job — your whole project, documented in one place.

Coming soon

CrestView — Aerial Measure & Estimate

Aerial roof measurements and instant material takeoffs — a draft estimate generated before you even leave the driveway.

Coming soon

CrestPay — Invoicing & Payments

Send a branded invoice and collect payment through one link — so your office gets paid fast, without chasing checks.